Hotel Rough Luxe

I love the look of the new Hotel Rough Luxe in London. I adore the dishevelled grandeur look and it's sadly missing in most hotels. I particularly want to curl up in that copper bath.

The Rough Luxe concept is quite interesting for these times, it's about putting a little luxury in a rough area, or roughing up something very luxurious. In homes or hotels I want rooms that seem real, not ones that are so perfect you are afraid to lie back in a chair. The Rough Luxe concept is involved in other areas as well, their philosophy is outlined here and you can also read more about the shops and other destinations who are signed up with them. The Cowshed in St Moritz looks particularly fabulous.

I was thinking about rough luxe as concept in beauty. I guess the equivalent is mixing up a £100 face cream with a devotion to Carmex or mixing a chemist/ drug store scent up with a fabulous niche scent , a la Sarah Jessica Parker before Lovely.