Friday 15 April 2011
First thoughts on Fitzrovia by Penhaligon's
Last week I received an unusual but delightful invitation to attend an evening with Penhaligon's at Callooh Calley in Shoreditch (which if you haven't been is a cocktail and Alice in Wonderland lovers destination bar).
With my special key (which was the unusual part) I was able to walk through the wardrobe and into the Penhaligon's room where we were treated to drinks inspired by their fragrances; I think the hit of the evening was the Blenheim Bouquet but they were all very worth trying!
We were able to try three upcoming Penhaligon's scents; two further additions to their Anthology collection- which is made up of scents from their archives re-imagined or refreshed for modern noses- of which more news soon.
Of course all new perfumes are exciting to me but I had been waiting to try Penhaligon's major new scent for the year since I first heard that it was to be inspired by gin and so I wanted to write some first thoughts about it now.
Firstly because I love gin (although I do not love tonic at all) and think juniper is a wonderful and very British ingredient. Secondly I'm obviously very interested in the relationship between food and scent and a new gourmand that doesn't begin with sugar or chocolate is only a good thing in my eyes.
On first sniff I can report Fitzrovia is indeed gourmand and there isn't just juniper but pepper, black cherry and brown sugar in the notes. The scent will be unisex which is obviously very trendy at the moment but in this case I think is correct. I will write far more about the fragrance when it is available(in the Summer) but until then I think I will be getting more interested in smelling different varieties of gin to keep me occupied.