Tuesday 31 May 2011
I've just returned from Sweden and it's everything it should be, the land of clean beaches, long walks, brilliant design and pint glasses full of... prawns- a place where equality and eccentricity manage to enhance each other.
We were very much on the go from touching down onwards and frankly I mostly just slept on the plane journeys but I did want to quickly mention Scanorama which is the in flight magazine for the Swedish airline SAS because it's one of the best travel magazines I've read in quite some time.
Of course the seven page article about Grasse in the south of France (the home of perfume) could have been written for me but there were also interesting and extremely well written features on Manchester and Brooklyn. I find travel magazines can be even harder than fashion ones to read without thinking the entire copy has been written by a PR but I genuinely felt that the writers of these articles wanted to give an impression of the place- and yes they recommended places to stay, eat and see but I actually felt they meant it and they gave me reasons why.
You can read Scanorama online here; the issue I'm referring to was for May 2011.
Picture from Salt Restaurant, more of which soon...